Loyalty. IMPACT. VALUE. Passion

Passion is the reason I started. Precision is the reason I stayed. Every strategy I build is driven by obsession — with impact, value, and loyalty that actually matter.

Daniel Ionescu

Daniel Ionescu - Founder and Marketing Director of growth hacking. MARKETING is a Certified Digital Marketing Professional. The Digital Marketing Institute granted the Certification in January 2023.
Daniel Ionescu - Founder and Marketing Director of growth hacking. MARKETING is a Certified Digital Marketing Expert. The Digital Marketing Institute granted the Certification via a Postgraduate Diploma in Digital Marketing in January 2025.

Marketing doesn’t need another expert.

It needs a total reset.

What We’ve All Been Sold

Traditional marketing teaches the wrong problem: more tools, more noise, more tactics. 


But perception is the battlefield. And emotion is the only strategy that moves markets.

Who I Am?

You won’t find a list of awards here.

You’ll find frameworks, systems, and a mission.

I design marketing that changes how people feel — and that changes what they do.

What I Build (and Why It Works)?

I don’t run campaigns. I design systems of belief.


I build structures that rewire how people feel, so they behave differently — not because you tricked them, but because they care now. That’s not copywriting. That’s perception architecture.


Here’s how:


The Funnel of Perception

  • Most marketing assumes people are logical. They aren’t.
  • Perception isn’t shaped by information. It’s shaped by what they notice, what they feel, and what they already believe.
  • This funnel flips the standard model. Awareness isn’t a campaign goal — it’s an emotional filter. If you don’t trigger perception, you don’t exist.


The Emotional Compass

  • This isn’t “make people feel something.” That’s cheap.
  • This is a methodical system for aligning your message with the four emotional forces that govern action: Loyalty, Impact, Value, and Passion.
  • Get this right and your message stops being ignored. It becomes personal.


The Emotional Engagement Funnel

  • Everyone builds funnels for clicks. I build them for devotion.
  • This framework redefines your entire pipeline — from emotional interruption to identity integration.
  • At each stage, the goal is simple: move people from attention to obsession. From audience to advocates. From prospect to movement.

My Mission

  • To destroy manipulative marketing and replace it with truth-powered emotional alignment.
  • To give founders, public leaders, and companies a new way to earn attention — not force it.
  • To reshape marketing as a tool of good, not coercion.

 If You’re Here, You Already Know

You’ve tried the playbook.

You’ve hired the agencies.

You’ve spent the budget.
 But you still haven’t built emotional gravity.

That’s why you’re reading this.

Let's Talk about Your Goals